Case Study

1010 - API Webpage Generator

Digital transformation and commercialization through an application programming interface

Business Objectives

To increase the number of people who read our client’s regularly posted articles on their website

Need to broaden the coverage of the articles through different channels on the internet

Insight/Approach/Solution

Our client has a Facebook page for their company and Facebook has API capabilities to post articles
Utilize Facebook’s API to automatically generate short articles straight on our client’s Facebook page for a quick read

Key Results

After the Facebook API integration, our client increased the number of followers and readers
Saved staff from spending time creating a new post about a newly released article on their Facebook page

Brand & Positioning Commercialization Competitive Insights Customer Behaviour Customer Experience Digital Advisory Market Research

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